Search Engine Optimization (SEO) is part science, part creativity and a whole lot of hard work. It’s something that’s unique to each website. To keep things manageable, BrainwaveSEO breaks down SEO processes into these four key areas: On Page and Off Page SEO, Technical SEO, and SEO Analytics. As always, Search Engine Optimization is an ongoing process. We are committed to that process and to your continued success. Together we can design a killer strategy that will drive more traffic to you. We also offer Content Management and Smart Web Design (SWD) services.
On Page SEO
On Page SEO is the practice of optimizing the web page’s content, so that it ranks higher in search engines like Google. This includes keyword optimization, improving content, images, etc. We at BrainwaveSEO can help you with writing quality content, meta description, robots and much more.
Off Page SEO
Off Page SEO is about building your authoritativeness. Building your trustworthiness. Besides being present on social media like Pinterest, Twitter, LinkedIn and Facebook (for example), one can guest blog, post on forums, post press releases, like to business partnerts, incorporate videos and images from Youtube and Flickr, etc.
Technical SEO
This aspect of Search Engine Optimization (SEO) relates to how search engines spiders crawl your site and index your content. One of the first things to check is to see is your site is indexed. If you are not listed, you can’t be ranked. Other technical issues include heading tags, site speed, broken links, http errors, robots.txt, sitemap, structured data, and more.
SEO Analytics
To know where your site is currently in terms of ranking, you need a SEO audit. There are many tools available to provide a visual representative of your site and where the errors may lie. In addition, Google Analytics, is a great tool to look at organic searches, landing page and page titles, page bloat, mobile searches, and more.
