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SEO 104: What is Off-Page SEO or Off-Site SEO?

Off-Page SEO is what you and others do away from your website to raise your page ranking with search engines. These include link building, social media, engagement, guest blogging, reviews, linked and unlinked brand mentions and local SEO. Off-Page SEO works hand in hand with On-Page SEO. Together they can bring more visitors and potential customers to your site. The following diagram highlights some factors that impact Off-Page SEO. Some Familiar Off-Page SEO Factors 1. Link building or Backlinks Links Read more…

By Otto, ago
SEO category

SEO 103: What is On-Page SEO or On-Site SEO?

In short, On-Page SEO is how one optimizes one’s website to rank it higher in SERPs. Search engines need to understand your content, and if you make it easy for them to do so, you will rank higher [1-5]. How relevant your content is to a search query is but one factor that may influence the SERPs. Some Familiar On-Page SEO Factors For Off-Page SEO, read our Off-Page SEO article here. 1. Content and Structure Content is king. Writing great Read more…

By Otto, ago
SEO category

SEO 102: A Beginner’s Guide to the Mad Universe of SEO, Keywords and Ranking

As discussed in Part 1, “What the hell is SEO and Why You Need It?“, Search Engine Optimization (SEO) is the process of increasing your website’s visibility to “bots”. That is, search engines. As a beginner, “What do I do to get to the top of the pile?” Keywords What are keywords? Keywords are words and phrases that users enter into search engines. To find the correct keywords, you need to know what people are searching online for. What words they Read more…

By Otto, ago